Conventional wisdom is usually correct. Until it is not.
A punishment then must give them a disadvantage, and it must also provide a serious deterrent to other clubs:
Baby found tied to umbilical cord
Six months on
Concerns over livestock
2,200 year old castle destroyed
Named after Supreme Court Justice’s mother
‘Size of 3 busses’
“I feel betrayed”
Age rating of 12
$40 Billion
Cochrane Study