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Radio stations given €2.58m to promote Covid-19 awareness

Independent radio stations around the country received the grants at the end of April.

The Broadcasting Authority of Ireland has given €2.58m in taxpayer’s money to independent commercial radio stations tasked with promoting greater awareness of the Covid-19 pandemic.

This is the second radio funding initiative by Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin TD following the outbreak of Covid-19, with allocations to stations ranging from €37,500 to €100,000 on both occasions.

The Broadcasting Authority said it distributed €77,500 more than the €2.5m allocation by Minister Martin because of the “high standard of the projects proposed and the value of the outcomes.”

The projects being funded cover a wide range of sources of information and educational content on the COVID-19 pandemic, including a number of initiatives in the Irish language.

Over 6,500 hours of Covid-19 content are to be broadcast under the terms of the grants, with adult and youth audiences targeted across broad-format, music-driven and speech-driven services at local, regional and national levels.

CEO of the BAI Michael O’Keeffe said: “The BAI is extremely grateful to Minister Martin for the provision of this funding which will serve the dual purposes of assisting the commercial radio sector through this difficult period and the researching, production and presentation of COVID-19 content specifically for their target audiences.

“Overall, the standard of applications was very high and the proposed programme content reflects the evolving situation of the pandemic across the country.  In this regard, the projects now being funded demonstrate responsiveness to current societal needs, including mental health and well-being and also seek to build their sense of connection with listeners with positive messaging and support to cope and live through these difficult times.”

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