Chinese-owned social media site TikTok has overtaken YouTube for average viewing time in Britain and America, according to a new report.
According to the app monitoring firm App Annie, users on both sides of the pond use TikTok for longer than Google-owned YouTube on average and engage more with content on the video sharing site.
However, YouTube, which has significantly more users in total, retains the #1 position for most overall collective viewing time.
YouTube has an average of two billion users per month, while TikTok brings in around 700-800 million active users per month according to the latest figures.
However, these figures don’t include China, where TikTok – known as “Douyin” – is widely used.
Regardless, analysts at App Annie say that TikTok has “upended the streaming and social landscape.”
Moreover, TikTok ranked as the most-downloaded app in the world in 2020, and is neck and neck with YouTube for the top consumer spending app.
Earlier this year, TikTok was sued for billions by former England childrens’ commissioner Anne Longfield over its use of children’s data.
Lonfield’s lawyers claim that TikTok collect’s children’s personal information, including biometric data, phone number, location and video of them without sufficient warning or transparency under law.
TikTok denies these claims, insisting that privacy is the company’s top priority.
If the lawsuit is successful, all children affected by the alleged data collection could be owed thousands of euros each.