It’s no secret that millions of women are using face filters to change – some say upgrade – the way they look. First made popular when Snapchat exploded onto the social media scene around a decade ago, their usage shows no sign of fading anytime soon.
Quite the opposite, in fact. It seems face filters have only ended up becoming more advanced and more widely used. The filters we now see on the likes of Instagram and TikTok have had some serious upgrades, gradually becoming more sophisticated, more realistic, and more addictive. With one click, we can end up looking effortlessly enhanced and airbrushed – tempting many social media users to become reliant on them.
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