Over five years, €6.5 million was spent on recruitment ads for the Irish Defence Forces, yet the net number of enlisted troops decreased substantially during that time, Gript can reveal.
Notably, some recruitment efforts even focused on youths under the age of 18 to try and encourage them to pursue a military career.
This article is premium content
Get unlimited access to Gript
Support Gript and get exclusive content, full archives and an ad-free experience
Subscribe
Already a member? Sign in here