US streaming company Netflix will be introducing new charges for those who wish to share their Netflix accounts with other households in a bid to prevent loss of revenue.
The company, has amassed over 220 million paying subscribers, many of whom go on to share their passwords with relatives and friends. This, the company says, is hurting their bottom line.
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans,” said one spokeswoman.
“While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members.
“So for the last year we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more.”
The new policy, which is first being trialed in Costa Rica, Peru, and Chile, will cost an extra fee of around €2 to €2.70 depending on the country. It will allow users to add up to 2 extra accounts from outside of their house, which they can give to a family member or friend as they see fit.
The news comes just weeks after Ireland saw an increase in Netflix subscription costs.
The Basic Plan, which previously cost €7.99 per month, will now run users €8.99. The standard plan went from €12.99 to €14.99. And the Premium Plan has seen a significant hike, from €17.99 to €20.99 per month.
The company said that this decision came as they invested in more series and documentary productions in Ireland, requiring greater funding.
“Our updated prices reflect the investment we have made in our service and catalogue, and will allow us to continue making the series, documentaries and films our members love as well as investing in talent and the creative industry,” a spokesperson said.