The Irish State agency Solas has urged employees with professional accounts to stop posting on X.
In an internal email sent to staff that was seen by Gript, a spokesperson for the company said that over the last year, the company has had “conversations internally” about “how the platform has changed and how much of the content is “how much of the content is misaligned to our values as an Organisation” [sic].
“As a result, we had reduced the number of posts and we refrained from doing any paid advertising on the platform,” the agency said.
They re-iterated that they would be ceasing posting on the platform altogether – an announcement made earlier this month – and urged staff to follow suit.
“Given recent events SOLAS has decided to no longer post on any of the SOLAS managed X accounts (including This Is FET and Generation Apprenticeships). We would suggest that if staff are using X accounts in a professional capacity that you do the same,” the email reads.
They further said that they would be redirecting people to other platforms such as LinkedIn going forward.
“We won’t delete the account completely as we have been advised that it can still be a tool to do social listening,” the spokesperson said.
Social media platform X, owned by tech billionaire Elon Musk, has been embroiled in controversy for its AI model, Grok, generating non-consensual deepfakes of people in bikinis, triggering scrutiny and legal investigations across the EU and UK.
Legislators have also claimed that Musk’s free speech rules on the site are too lax, allowing harmful speech and ideologies to proliferate unregulate.
The Oireachtas Committee on artificial intelligence earlier this month heard criticism of tech companies such as X, with calls to nationalise social media platforms and use their algorithms to push politicians’ agenda.