TikTok has introduced a feature that detects AI-generated material using invisible watermarks and removes it from your feed.
In a statement, the social media firm that it was seeking to provide users with “more ways to spot, shape and understand AI-generated content.”
“At TikTok, we believe AI can transform how people share their creativity, discover new passions, and stay safe on our platform, when used transparently and responsibly,” the company said.
They said that they were adding new tools including “more advanced AIGC labeling technologies”, “a $2M educational fund for experts to make content about responsible AI”, and a setting to shape how much AI-generated content you see in your feed.”
“In the coming weeks, we’ll start testing a new AI-generated content control in our ‘Manage topics’ feature to empower people to choose how much AIGC they want to see in their For You feeds,” the company explained.
They also said that they would be using “invisible watermarks” to help identify AI-generated content that looks realistic to avoid irresponsible use of the technology.
“Over the coming weeks, we’ll start adding invisible watermarks to AI-generated content made with TikTok tools like AI Editor Pro, and content uploaded with C2PA Content Credentials,” he said.
“The watermarks will help us label content more reliably, and give us more context around changes made to content. We’ll also continue reading C2PA Content Credentials and adding them into AI-generated content made on TikTok.”
They further outlined how it was necessary to combat “harmful AI generated content” by evolving the approach as the technology advances.
“We continue to refine our labeling approach as industry norms and expert guidance evolve, while maintaining firm policies against harmful AIGC,” they said.
“For example, over the last year, we enhanced our AIGC labels by adding more context around whether content was labeled due to our AI detection, creator labels, or TikTok AI tools. We’ll continue to iterate as our industry evolves in the months to come.”
There has been significant debate around the potential risk that AI-generated technology poses to society if left unchecked, with eerily realistic videos portraying real individuals doing and saying things that they never said becoming all the more commonplace, and the broader implications this could have for politics and more.