A new advert promoting suicide by the Canadian fashion brand, Simons, has to be seen to be believed.
In an arty ocean-front set, filled with music, sanitized friends, and sunset light shows, the message of ending your life in the best fashion is hyped with a positive soundtrack and a death (sic life) affirming message.
Canadian retailer Simons promotes assisted suicide in new ad campaign: pic.twitter.com/WUJbJ5kflr
— End Wokeness (@EndWokeness) November 27, 2022
“Last breaths are sacred. When I imagine my final days I see bubbles” the message begins.
It continues with scenes reminiscent of a boutique summer festival for middle-aged, middle-class nimbys before finishing with the upbeat message: “There is just so much beauty, you just have to be brave enough to see it”.
Cynical eh?
There was a popular TV show in Australia called The Pitch where advertising agencies were given a task of creating an advert for a “hard to sell” message. Guess what difficult message they were tasked to put in a positive light.
I recall the program. Trendy young hair-gelled advertising creatives in tight jeans and sneakers chuckling about how they stretched their persuasion skills to sell the unthinkable.
The producer’s youtube channel has since been removed so we can’t relive the bonhomie of the studio discussion, but here was one of the pitches.
With the slogan “Australasia for Euthanasia. let’s all go by 80” this one was similar to Simons ‘positive’ pitch of going out prepared and surrounded with positive vibes.
Another one employed a guilt message to ask the elderly to stop being a burden.
Both these pitches were heavily emotionally manipulative, a method that is consistently used to push the unethical; and though the producers of the pitches seemed to put it all in the context of fun, what was spoken in jest is now completely in earnest.
The second pitch – where the brass tacks of the financial ‘burden’ of the ill and the elderly – was given as the reason for killing yourself when you got too burdensome, is now implicit policy wherever euthanasia is implemented.
A recent video from Canada shared the predicament of chronically-ill Canadians who were being offered MAID (Medically Assisted Dying) as a cost-effective and trouble-free healthcare alternative.
So, when you get people pretending to be ‘compassionate’ because they’re in favour of euthanasia – remember this is what they’re after. https://t.co/xaFlCbmEDI
— Michael Kelly ن (@MichaelPTKelly) November 13, 2022
The Life Institute ‘s evidence-based argument that assisted suicide is seen by some politicians and policy-makers as a cost-saving measure continues to be proved true.
This tragic tweet from a disabled person in Ontario today sums up the cruel and uncaring society Canada has made for its most vulnerable people.
This will be my final post. I cannot go on living this way. #maid is the only help offered Im on #odsp and I was just approved for #maid for the 2nd time and I am following through with it I wish all of you the best and truly hope change comes for #odsp. I cannot wait that long.
— Disabled Ontarian (@DisabledOntari1) November 29, 2022
The truth is euthanasia is much more likely to be an experience like Amir Farsoud’s where he was offered a choice between a “final solution” pill or the streets and chronic pain, than the rosy picture painted by Simons. It’s more degraded and desperate and undignified and inhuman. It will be like that for nearly everyone.
Life, or should we say Death, is now imitating Art in a most sick way.