The Arts Council is offering a €285,000 contract for the provision of marketing and communications services for ‘Culture Night’, which is intended to highlight this year the themes of “Openness”; “Discovery”; “Celebration”; and “Belonging”.
The successful tenderer will be required to deliver a marketing and communications strategy for Culture Night, to begin around June 2026.
Key components will include the delivery of a launch announcement in August for Culture Night and the planning, production and delivery of all content for social channels, print and broadcast throughout August and September, according to the notice posted on Government procurement platform, eTenders.
Culture Night is supported by the Arts Council, and is described on its website as a “national moment, celebrating all that makes up the richness and diversity of Culture in Ireland today”, and that aims to connect people to cultural activities locally and nationally and open up pathways to ongoing engagement.
According to the tender documents provided by the Arts Council, last year saw over one million people engage in Culture Night, at in-person events as well as TV and radio programming, while almost 19 million impressions were generated for online social media content using Culture Night’s primary hashtag “#OneNightForAll”.
Last year’s campaign saw a 50 percent increase in online engagement over Culture Night 2024, according to the Council.